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Steven Wei XU

MPhil. Student
College of Tourism and Service Management,
Nankai University

Tianjin, China

 [email protected]


About Me

I am a third year MPhil. student in College of Tourism and Service Management, Nankai University. I am now very fortunate to be supervised by Prof. Xiaoyi Li, and was supervised by Prof. Jun Li during my undergraduate study in School of Tourism Management, South China Normal University.

I always characterize myself having inexhaustible curiosity, energy, and creative ideas. Throughout my schooling, I have found that doing research fits well with my quality, and it always brings me happiness and senses of accomplishment. On the verge of completing my master’s study, I am determined to follow the path of pursing my career in academia and hope to keep contributing my wisdom to the field of marketing, that’s why I looking for PhD program.

My current research interests include Consumer Information Processing and Preference, Digital Marketing, Service Marketing and Management, and Sensory Marketing. I am also totally willing and capable enough to study in a new area. Through my past research experience, I have learned both quantitive and qualitative methods and developed the ability to conduct solid research. Currently I used experimental method more often, meanwhile I mastered some softwares and skills for data analysis, including SPSS, Amos, Python, R, etc., and am continually learning new methods and tools.

In my daily life, I enjoy swimming, running and working out, helping me to build a healthy body. Meanwhile, I love performing and writing. I’ve starred in stage plays that have won national price, I also got 14,000 likes and 2.14 million views on ZHIHU, a knowledge-sharing community in China. These hobbies have made me a more confident and optimistic person.

Education

Publications

  1. Current Issues in Tourism
    Are They Companions or Intruders? The Impact of Advertising Tourist Images on Consumers’ Purchase Intention for Tour Packages
    Xiaoyi Li, Wei Xu*, Yanchang Yang (*Corresponding author)
    Current Issues in Tourism
    PDF IF=5.7, SSCI Q1, ABS2, Accepted

  2. Tourism Tribune
    New Construction of Unusual Theory: Based on Embodied Cognition and Dual-system Perspective (In Chinese)
    Xiaoyi Li, Wei Xu*, Chunxiao Li (*Corresponding author)
    Tourism Tribune,2024,39(2):49-61.
    Website PDF Report IF=5.91, CSSCI, Reprinted by CSSE (China Social Science Excellence)

  3. Tourism Science
    Liquid Life: The Logic of Mobility and Life Strategies of Digital Nomads (In Chinese)
    Jia Xie*, Yanchang Yang, Xuan He, Wei Xu
    Tourism Science,2024,38(5):41-56.
    Website PDF IF=4.138, CSSCI

Conference Presentations

  1. CTRAC
    New Construction of Unusual Theory: Based on Embodied Cognition and Dual-System Perspective
    Xiaoyi Li, Wei Xu*, Chunxiao Li (*Corresponding author)
    China Tourism Research Annual Conference, 2023, Wuhu, China.
    PowerPoint Report Invited Presentation, Best Conference Paper

  2. TSAC
    A Study On Consumers's Travel Intention During the Covid-19 Normalization Period From the Perspective of Ambivalent Attitude
    Wei Xu, Jun Li* (First author)
    Tourism Science Annual Conference, 2022, Online.
    Report Invited Presentation

Ongoing Projects

  1. Postgraduate Thesis
    Show Order or Disorder? The Impact of Natural Landscape Images’ Visual Entropy on Tourists’ Preference
    Postgraduate Thesis
    My Role: Project Leader (Feb. 2024 — Present)
    Project Supervisor: Xiaoyi Li

  2. NSSF
    Crowding-Out or Complementing? Experimental Study on the Interaction Between Material Incentives and Social Preferences
    National Social Science Foundation Project (No. 23BJL124)
    My Role: Project Member (Sep. 2023 — Present)
    Project Leader: Xiaoyi Li

  3. The Interaction Mechanisms of Digital Nomads in China
    Research in Process
    My Role: Project Member (Sep. 2023 — Present)
    Project Leader: Jia Xie

Selected Honors

Selected Awards

Internships and Services